Austin, Texas - USA - July 16th, 2002

To assist customers in product engineering design, Motorola, Inc. (NYSE:MOT) has established the Design Alliance, a worldwide network of third-party developers working with Motorola’s embedded solutions. Members of the Alliance enjoy privileged access to a wealth of Motorola’s Semiconductor Products Sector (SPS) technical information, resources, training and discounted tools to help their customers design in Motorola’s embedded technology.

When the semiconductor industry rebound occurs, original equipment manufacturers will increasingly outsource significant elements of their design activity to third parties as they drive to reduce the time – and cost – of their product development cycle. These alliances with leading consulting engineers and third-party design firms like Pleiades will enable Motorola’s customers to quickly connect with a high level of experienced design resources - and truly accelerate their time to market.

Motorola has received substantial interest in the Design Alliance program from several distributor partners and many of the industry’s leading developers, such as Pleiades, Celestica, Flextronics Design, Force Computers and Solectron, and expects to add them to the Alliance during the launch phase. Their global presence in the industry and deep reach into the design engineering community has the potential to offer significant design expertise to all of Motorola’s original equipment manufacturer customers.

Pleiades, an early program participant, is already reaping the rewards of this new initiative. Members can expect greater access to the technical resources they need, enabling Pleiades to further differentiate their services. In addition to new business, Design Alliance members gain global exposure through SPS' high-profile web presence, which was recently ranked as “#1 Useful Web Site” in the 2002 EE Times Embedded Brand Study.

Related Website: Motorola Design Alliance

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